Vehicle cash price takes prominence over monthly price even though finance is currently the most popular method of purchasing vehicles. The cash price is the more conventional default pricing across the internet and as Jakob’s law states: ‘Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.’
The grid layout has the benefit of being mobile friendly and shows more results for easier comparison of listing items side-by-side. We recommend this approach for most clients, especially for ones with larger stock counts and reserving horizontal listing layouts for more unique stocks such as Prestige dealerships.
Visual Feedback on Hover (Dropshadow) “It’s good when cards use a slight drop shadow to show depth, which is a visual signifier of clickability. Visual feedback is extremely important in UI design. It works because it appeals to the user’s natural desire for acknowledgement.” Best Practices for Cards - Nick Babich UX Plant Org. (December 10, 2016)
Default design 01
Laid out in card view, maximizing the viewing space for vehicles. Only essential information about the vehicles is displayed for quick scanning. CTA’s are minimal, leading customers to view full vehicle details or to ask for more info direct from listing. Ask a question allows for any additional CTA’s and info to be launched from the listing.